Making Introductions

Making introductions is an important part of the networking process, and one we sometimes forget. As we prepare for our BNI meeting each week, we might think about whether we can refer anyone in the group, or if there is a member whose business services we need--but we may overlook one of the simple, but vital aspects of networking.

About a year ago I got an email from a business contact of mine who thought I might benefit from a couple of her contacts. There was no direct referral for business, but rather an introduction to someone who themselves may be a good referral source, and with whom I had many commonalities.

The email was sent to us both, with an explanation of the reason for connection, short profiles and contact information. The rest was left to us to set up time to meet--and when we did, we had immediate rapport. That meeting generated three new clients for me in the following months.

The people you know may benefit from just knowing each other. Don't be afraid of connecting people with just an introduction. While an introduction is not a referral, an introduction may turn into something even more rewarding.

Meghan Wier
Author: Confessions of an Introvert: The Shy Girl's Guide to Career, Networking and Getting the Most Out of Life


Ballantyne Business Network BNI meets every Thursday at 7:15 am in Ballantyne, North Carolina.